Subscribe to RSS Feed

Transparency has become a buzz word in the realm of corporate responsibility and government. Politicians talk about it a lot. So it’s only natural for brands to jump on the bandwagon and in this case use the concept in a marketing campaign. Read what a major pizza brand did to own up to the…

Continue Reading »
No Comments

As a movie fan and marketing brand enthusiast, I am keenly interested in the cross promotion and channel integration that occurs in block buster film releases. More and more we are seeing mobile being utilized to engage entertainment consumers. Paramount’s “Shrek Forever After” campaign, named by Moble Marketer as one of the top mobile…

Continue Reading »
No Comments
From Bogata With Love: Digital Ad Agency’s Own Campaign In NYC

This article from our January 2011 issue of M.G. Newsletter reminds me of my previous post titled Cupcakes on the Move. There’s nothing like food to catch people’s attention–even for a digital advertising agency. Read more here: Instead of fighting to catch the eye of Advertising Week attendees, digital media agency Zemoga went after…

Continue Reading »
No Comments

Regular readers of my posts most likely have caught on to my catch phrase of converse, connect and convince. That’s why I list special designated dates each month to give you something to talk about or build an entire campaign around. To give you enough time to plan, here are dates two months ahead…

Continue Reading »
No Comments

Lord & Taylor’s Christmas display window in their NYC store this season is based on favorite holiday memories shared by their Facebook followers. That’s a great example of following through on an engagement strategy using social media. Another favorite memory campaign comes to mind created by White Castle. A friend of mine relayed his…

Continue Reading »
No Comments

At last count over 750,000 free Kleenex sample packages have been sent via a “share with a friend” email campaign. Half way through the six month program, this media integration effort is already a success. The Kleenex brand is engaging consumers in a unique way. Here are the details from our December issue of…

Continue Reading »
No Comments
Charmin Brand Hits the Streets of NYC

November’s issue of M.G. Promo’s Newsletter features a brand engagement story that starts with the basics. See how Charmin toilet tissue uses celebrities, graffiti and social media to stay top of mind during the holiday season: Sometimes a great event is one that shows customers how your product can solve their problems, and there…

Continue Reading »
No Comments

Lowes was selling Christmas trees more than a week ago and Thanksgiving is only tomorrow. I’m still going through my leftover Halloween candy and I’m hearing the ring of the Salvation Army bell at the grocery store already. Guess it’s time to start thinking about Valentine’s Day. Here’s a list of special days in…

Continue Reading »
No Comments

As a frequent flyer on Southwest Airlines, I look forward to the complimentary in-flight Spirit magazine each month. First I hit the crossword puzzle and then I go to The Numbers section filled with interesting factual tidbits like how a turkey can rotate it’s neck 360 degrees and that the average attention span at…

Continue Reading »
No Comments

Promotional Products and ROI

November 14, 2010 by admin

Logo products have come along way over the decades. T-shirts with slogans are so commonplace we don’t give it a second thought. But they were indeed a novelty when they first hit the scene. In fact, the Smithsonian has one of the oldest printed T- shirts on display: a 1948 campaign shirt for the…

Continue Reading »
No Comments

Recent Comments